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A viral debate: The Sprinklr row turns the spotlight on privacy in Kerala

The controversy triggered by the enlisting of a US-based company for data crunching in the fight against Covid-19 in Kerala has brought the debate on data protection to the mainstream. It also underlines the need to balance privacy and analytics in these difficult times.
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4 May 2020 7 Mins Read 2 comments
People talking on mobile phones in Kerala. The state was the first to report Covid-19 in India and enlisted Sprinklr's help. Getty Images
People talking on mobile phones in Kerala. The state was the first to report Covid-19 in India and enlisted Sprinklr's help.
Around noon on April 24, in the small town of Mavelikara in Kerala, a gaggle of local BJP workers demonstrated on the road outside a house, in contravention of the lockdown imposed to prevent the spread of the coronavirus. The target of their ire was a company 13,683km away. The political drama was being played out in front of
norm across social media as well as on the ground in the state, the lockdown notwithstanding. As Apar Gupta, executive director at the Internet Freedom Foundation, says, there has been a need for conversations around privacy to become more accessible to everyone. Certainly, the Sprinklr controversy has achieved that goal in Kerala. ( Graphic by Mohammad Arshad)
Around noon on April 24, in the small town of Mavelikara in Kerala, a gaggle of local BJP workers demonstrated on the road outside a house, in contravention of the lockdown imposed to prevent the spread of the coronavirus. The target of their ire was a company 13,683km away. The political drama was being played out in front of norm across social media as well as on the ground in the state, the lockdown notwithstanding. As Apar Gupta, executive director at the Internet Freedom Foundation, says, there has been a need for conversations around privacy to become more accessible to everyone. Certainly, the Sprinklr controversy has achieved that goal in Kerala. ( Graphic by Mohammad Arshad)

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