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Energy

These two IIT grads know why you get a fat power bill. Their easy fix: change the clunky old fan.

Fans account for 20% of the electricity consumed by the Indian households, but never feature in our energy-saving plans. Atomberg Technologies, set up by two IIT Bombay graduates, wants to change this with a smart ceiling fan, which uses a technology that can reduce power consumption by 65%. Can it make a mark in an overcrowded market?
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23 Apr 2020 9 Mins Read 15 comments
Arindam Paul (centre) head of marketing and strategy, with Sibabarta Das (right), cofounder, and Mano Meena (left), cofounder and CEO, Atomberg Technologies at their office in Navi Mumbai BCCL
Arindam Paul (centre) head of marketing and strategy, with Sibabarta Das (right), cofounder, and Mano Meena (left), cofounder and CEO, Atomberg Technologies at their office in Navi Mumbai
The engineering behind electrical motors always fascinated Manoj Meena. As an electrical-engineering student at IIT Bombay, he was hooked to the idea of changing the way electrical motors work and making them more energy-efficient. So much so that after finishing studies, he got the opportunity to join the prestigious Indian Space Research Organisation. But he chose to chase
fans will be replaced by “smart super-efficient BLDC fans”. The BLDC technology has been in the market for many years and it is widely used in industries where high-torque motors are required. What was missing so far is its application in ceiling fans. But, this is rapidly changing as of today, he says. ( Graphics by Abdul Shafiq)
The engineering behind electrical motors always fascinated Manoj Meena. As an electrical-engineering student at IIT Bombay, he was hooked to the idea of changing the way electrical motors work and making them more energy-efficient. So much so that after finishing studies, he got the opportunity to join the prestigious Indian Space Research Organisation. But he chose to chase fans will be replaced by “smart super-efficient BLDC fans”. The BLDC technology has been in the market for many years and it is widely used in industries where high-torque motors are required. What was missing so far is its application in ceiling fans. But, this is rapidly changing as of today, he says. ( Graphics by Abdul Shafiq)

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