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Disruptive events don’t come with survival kits. Here are six tips on how to build one.

The lockdown was imposed at a time when iD Fresh Food logged its highest monthly sales numbers. PC Musthafa, CEO and co-founder of the food startup, had to decide whether to shut down temporarily or continue operations. Having opted for the latter, he shares his learning on coping with the crisis.
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22 Apr 2020 7 Mins Read 9 comments
PC Musthafa,CEO, ID Fresh Food BCCL
PC Musthafa,CEO, ID Fresh Food
Black swan events by definition are rare, difficult to predict, and have severe consequences. I remember my first encounter with one such unusual, distressing event back in 2000 when the dotcom bust happened. While working in Saudi Arabia, I had started a used-car showroom. The business did well initially, but had to be shut down after the dotcom bubble burst.
through these difficult times. Don the role of a mother and ask, “ Khaana khaaya? (Have you eaten?), ” to those who need to hear it, especially in the current circumstances. Let them know you’re thinking of them, let them know you care. Let’s draw strength from our sense of community and shared sense of purpose.
Black swan events by definition are rare, difficult to predict, and have severe consequences. I remember my first encounter with one such unusual, distressing event back in 2000 when the dotcom bust happened. While working in Saudi Arabia, I had started a used-car showroom. The business did well initially, but had to be shut down after the dotcom bubble burst. through these difficult times. Don the role of a mother and ask, “ Khaana khaaya? (Have you eaten?), ” to those who need to hear it, especially in the current circumstances. Let them know you’re thinking of them, let them know you care. Let’s draw strength from our sense of community and shared sense of purpose.

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