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Milk in the lockdown era: how an essential-food startup is reacting to the challenge

The lockdown has had an impact on the collection, processing, and distribution of milk, a source of nutrients for millions. Srikumar Misra, founder and chief executive of dairy startup Milk Mantra, shares his experience of grappling with the unique moral and financial choices that dairy entails.
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14 Apr 2020 7 Mins Read 2 comments
Srikumar Misra, founder & CEO, Milk Mantra Dairy Pvt Ltd; image credit: @MilkMantra via Facebook
Srikumar Misra, founder & CEO, Milk Mantra Dairy Pvt Ltd; image credit: @MilkMantra via Facebook
This crown sits very uneasy on the head of the world. The coronavirus, named after its crown-like protein structure, has thrust unfathomed challenges across the world, affecting health and lives at one end, the economy at the other, and everything in between. In this crossfire, Indian companies and startups today are under immense stress as they face rapidly
Securing the free flow of the food supply chain is as essential as it gets. This episode in the business life cycle of startups is a test of leadership, a test of resilience, and also a test of leadership’s moral compass. There will be many well-run businesses that might wind up, along with many not so well run.
This crown sits very uneasy on the head of the world. The coronavirus, named after its crown-like protein structure, has thrust unfathomed challenges across the world, affecting health and lives at one end, the economy at the other, and everything in between. In this crossfire, Indian companies and startups today are under immense stress as they face rapidly Securing the free flow of the food supply chain is as essential as it gets. This episode in the business life cycle of startups is a test of leadership, a test of resilience, and also a test of leadership’s moral compass. There will be many well-run businesses that might wind up, along with many not so well run.

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