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The sanitiser industry will see a boom. It’s a lucrative business, but can the demand surge sustain?

It’s the only weapon the world has against Covid-19. In India, a bevy of companies, big and small, is introducing an array of sanitiser products. It’s an easy-to-start business and extremely profitable, but once the pandemic recedes, there could be a shake-out in the sector as well. ET Prime takes a deep dive into the nitty-gritty of the sanitiser industry.
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6 Apr 2020 10 Mins Read 7 comments
A paramilitary soldier gives hand sanitiser to the poor and homeless in New Delhi. Getty Images
A paramilitary soldier gives hand sanitiser to the poor and homeless in New Delhi.
The march of Covid-19 has roiled markets and businesses. But, amid the turmoil, a business has helped the world wage a grim war against the pandemic and has quietly flourished – the sanitiser industry. India is already running short of hand sanitisers and will need to drastically raise its production in the days and months ahead. It’s a
the boom. Even though the initial investment is not so high, if demand recedes after the pandemic ends, the industry will witness a downturn and we might see many players exiting. So, it appears to be a promising business over the next year and a half, but a longer-term view is still hazy. ( Graphics by Mohammad Arshad)
The march of Covid-19 has roiled markets and businesses. But, amid the turmoil, a business has helped the world wage a grim war against the pandemic and has quietly flourished – the sanitiser industry. India is already running short of hand sanitisers and will need to drastically raise its production in the days and months ahead. It’s a the boom. Even though the initial investment is not so high, if demand recedes after the pandemic ends, the industry will witness a downturn and we might see many players exiting. So, it appears to be a promising business over the next year and a half, but a longer-term view is still hazy. ( Graphics by Mohammad Arshad)

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