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Go big, or go home: Lazeez Affaire to Lord of the Drinks, Priyank Sukhija’s success recipe for dining

Two things can kill a restaurant business — high rent and salaries. While many restaurateurs are trying to stay afloat by focusing on smaller formats in an industry with wafer-thin margins, First Fiddle’s founder Priyank Sukhija has been on an expansion spree. And still, all he wants now is more space.
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soumyagupta
18 Feb 2020 6 Mins Read 2 comments
Credit: Lord of the drinks via Facebook
Credit: Lord of the drinks via Facebook
It’s 12 pm and we are at Café JLWA in Bandra. Except for the sultry breeze and high humidity outside, it feels nothing like Mumbai. For a city that religiously sticks to the ‘no elbows on the table’ rule while dining out — not as a part of etiquette but for want of space — this place is rather extravagant
(the experience). We are going to expand to cities such as Agra, Indore, and Chennai,” he says. In the meantime, Sukhija hopes to continue growing in key metros, where First Fiddle already has a presence, while readying the launches of new brands such as Diablo, Miso Sexy, and Lies by Bentchair. ( Graphics by Sadhana Saxena)
It’s 12 pm and we are at Café JLWA in Bandra. Except for the sultry breeze and high humidity outside, it feels nothing like Mumbai. For a city that religiously sticks to the ‘no elbows on the table’ rule while dining out — not as a part of etiquette but for want of space — this place is rather extravagant (the experience). We are going to expand to cities such as Agra, Indore, and Chennai,” he says. In the meantime, Sukhija hopes to continue growing in key metros, where First Fiddle already has a presence, while readying the launches of new brands such as Diablo, Miso Sexy, and Lies by Bentchair. ( Graphics by Sadhana Saxena)

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