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Logistics

Life beyond last-mile food delivery: how Shadowfax aced the logistics game by diversifying early on

Starting off with last-mile deliveries for restaurant chains, Shadowfax soon discovered the limitations of its model. So, it quickly moved into servicing e-commerce, pharma, and enterprise customers, as well. It is now aiming for the next level — to become a full-stack, tech-driven, end-to-end logistics player.
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17 Dec 2019 11 Mins Read 0 comment
Vaibhav Khandelwal (left) and Abhishek Bansal, co-founders, Shadowfax; courtesy of Shadowfax
Vaibhav Khandelwal (left) and Abhishek Bansal, co-founders, Shadowfax; courtesy of Shadowfax
When IIT Delhi graduates Abhishek Bansal and Vaibhav Khandelwal started their food-delivery venture Shadowfax in 2015 with a humble INR2 crore from Snapdeal founders Zishaan Hayath and LimeRoad’s Prashant Malik, there were several me-too players in the fray. Many were raising funds and an equal number were biting the dust. When the last-mile delivery wave started in 2015,
ebbed either. “Why do we stop at delivering food in 30 minutes? Why can’t we deliver mobile phones in 30 minutes? Why can’t we get grocery in 30 minutes or less?” he says. “That requires a lot of logistics innovations, lot of warehousing innovations. If we can reach that stage, it would be ideal.” ( Graphic by Mohammad Arshad)
When IIT Delhi graduates Abhishek Bansal and Vaibhav Khandelwal started their food-delivery venture Shadowfax in 2015 with a humble INR2 crore from Snapdeal founders Zishaan Hayath and LimeRoad’s Prashant Malik, there were several me-too players in the fray. Many were raising funds and an equal number were biting the dust. When the last-mile delivery wave started in 2015, ebbed either. “Why do we stop at delivering food in 30 minutes? Why can’t we deliver mobile phones in 30 minutes? Why can’t we get grocery in 30 minutes or less?” he says. “That requires a lot of logistics innovations, lot of warehousing innovations. If we can reach that stage, it would be ideal.” ( Graphic by Mohammad Arshad)

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