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A 30-year-old company is disrupting the loan marketplace business in an old-fashioned way

MyMoneyMantra is taking on rivals like BankBazaar and Paisabazaar head on. The company is growing its giant distribution network even as it swiftly expands its digital footprint to scale faster. But its physical network will remain the core business. A digital-only model just doesn’t deliver, believes its founder.
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5 Dec 2019 8 Mins Read 1 comments
Raj Khosla, founder and managing director, MyMoneyMantra; courtesy of MyMoneyMantra
Raj Khosla, founder and managing director, MyMoneyMantra; courtesy of MyMoneyMantra
An only-digital strategy doesn’t pay off in the loan marketplace, asserts Raj Khosla, founder of MyMoneyMantra. Khosla’s company, among India’s largest direct-sales associates (DSA) or loan marketplaces, has set its sights on disrupting the market with its physical-digital, or “phygital”, model. MyMoneyMantra has a large physical presence in India, with 70 offices across 52 cities and 2,500 employees,
company’s growth and expects over 20% revenue growth in FY20, despite the slowdown. Khosla’s phygital model will be tested by well-funded digital rivals who have already matched its revenues in a short span. But given his distribution muscle and growing digital reach, the competition will be watching his moves closely, too. ( Graphics by Mohammad Arshad)
An only-digital strategy doesn’t pay off in the loan marketplace, asserts Raj Khosla, founder of MyMoneyMantra. Khosla’s company, among India’s largest direct-sales associates (DSA) or loan marketplaces, has set its sights on disrupting the market with its physical-digital, or “phygital”, model. MyMoneyMantra has a large physical presence in India, with 70 offices across 52 cities and 2,500 employees, company’s growth and expects over 20% revenue growth in FY20, despite the slowdown. Khosla’s phygital model will be tested by well-funded digital rivals who have already matched its revenues in a short span. But given his distribution muscle and growing digital reach, the competition will be watching his moves closely, too. ( Graphics by Mohammad Arshad)

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