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Why Sulekha's tech rejig is not enough to keep it relevant among dedicated-category specialists

Sulekha with its focus on white-collar services market is trying to be an indispensable part of an SME’s business-acquisition journey. However, specialised platforms are emerging parallelly, which promise better deal to enlisted vendors. While Sulekha’s tech revamp has brought down the losses, it may not be novel enough to keep businesses coming back to the platform.
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disha-sharma
28 Nov 2019 9 Mins Read 2 comments
Satya Prabhakar, president and CEO of Sulekha; courtesy of Sulekha.com
Satya Prabhakar, president and CEO of Sulekha; courtesy of Sulekha.com
Before the “Uber for x” model picked up, most Internet companies projected themselves as the “craigslist for x”, substituting x with housing, jobs, professional services, and so on. Yet, a decade-old company that built a craigslist for the Indian market believes there’s a business to be built in the services segment despite rapid disruption in many of its
For now, Sulekha has found lifeboats in the form of its tech platform and SME focus, but that may be just temporary respite while holding out against the rapidly evolving competitors. (Disclaimer: Magicbricks is part of Times Internet (TIL), which publishes ET Prime. TIL also has a strategic investment in Uber.) (Graphics by Sadhana Saxena)
Before the “Uber for x” model picked up, most Internet companies projected themselves as the “craigslist for x”, substituting x with housing, jobs, professional services, and so on. Yet, a decade-old company that built a craigslist for the Indian market believes there’s a business to be built in the services segment despite rapid disruption in many of its For now, Sulekha has found lifeboats in the form of its tech platform and SME focus, but that may be just temporary respite while holding out against the rapidly evolving competitors. (Disclaimer: Magicbricks is part of Times Internet (TIL), which publishes ET Prime. TIL also has a strategic investment in Uber.) (Graphics by Sadhana Saxena)

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