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Thin wallets and a credit squeeze: the combo choking India’s consumption

To assess the state of India’s consumer economy, ET Prime partnered with peel-works, which works closely with corner stores. In the first part of the survey, we assessed how sales of basic consumer goods grew during the festive season. The bottom line: Certain geographical pockets and product categories have stayed resilient amid a slowdown, but there’s also increased pressure on working capital.
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soumyagupta
25 Nov 2019 7 Mins Read 6 comments
People relax outside closed shops in Jaipur during a Getty Images
People relax outside closed shops in Jaipur during a "Bharat Bandh" strike in September 2018.
What the weather is to Britain, the economy is to India. It is the best way to start a conversation these days. (Don’t ask how it may end!). The USD5 trillion question? How is the Indian economy doing? The best way to answer is to understand the state of consumption. Consumption has been, for a while,
city limits. Surveys were conducted by a team of field agents who visited retailers in the peel-works network. Sales data pulled from Mojo compares festive seasons year on year – Oct 8-Nov 8, 2018 to Oct 27 to Nov 27 this year, to capture shifting dates for Diwali and other festive occasions. ( Graphics by Sadhana Saxena)
What the weather is to Britain, the economy is to India. It is the best way to start a conversation these days. (Don’t ask how it may end!). The USD5 trillion question? How is the Indian economy doing? The best way to answer is to understand the state of consumption. Consumption has been, for a while, city limits. Surveys were conducted by a team of field agents who visited retailers in the peel-works network. Sales data pulled from Mojo compares festive seasons year on year – Oct 8-Nov 8, 2018 to Oct 27 to Nov 27 this year, to capture shifting dates for Diwali and other festive occasions. ( Graphics by Sadhana Saxena)

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CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

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user Kolachina Venkata Lakshman Vishwa Vishwani School of Business, Assistant Professor

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user Soumya Gupta ET Prime, Senior Staff Writer

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user Jairam Narayan JS Co, Founder

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user Dr P Ramlal NATIONAL INSTITUTE OF TECHNOLOGY, WARANGAL, TELANGANA, INDIA, ASSOCIATE PROFESSOR AND WRITER

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