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TikTok’s content creators are not happy. Reason: the platform’s intrusive policies

Behind the fun, viral fifteen-second videos that have caught the world by storm, lies a creator ecosystem that is quietly up in arms against the company. Creators allege that ByteDance’s practices mirror those of the regime in its country of origin.
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21 Nov 2019 13 Mins Read 0 comment
Mohammad Azajuddin (left) and Jashika Khan (centre), who generated online buzz in a viral TikTok video, at a dance class in Kolkata. Getty Images
Mohammad Azajuddin (left) and Jashika Khan (centre), who generated online buzz in a viral TikTok video, at a dance class in Kolkata.
Last month, The Economic Times published a story, which contrasted ByteDance’s responses to a questionnaire by the Ministry of Electronics and Information Technology with its real-life practices. The story had details about contracts it had signed with multiple creators with monthly incentives as high as USD1,750, despite ByteDance categorically telling the government that it didn’t do so.
Creators say that strictly regulating their experience is only the tip of the iceberg. There are many who see the starry lights, the fancy clothes, and the selfies with Bollywood celebrities. This drives them from their small towns and villages to cities with a plan that involves: let’s make a video, to discover they can’t just make a video anymore.
Last month, The Economic Times published a story, which contrasted ByteDance’s responses to a questionnaire by the Ministry of Electronics and Information Technology with its real-life practices. The story had details about contracts it had signed with multiple creators with monthly incentives as high as USD1,750, despite ByteDance categorically telling the government that it didn’t do so. Creators say that strictly regulating their experience is only the tip of the iceberg. There are many who see the starry lights, the fancy clothes, and the selfies with Bollywood celebrities. This drives them from their small towns and villages to cities with a plan that involves: let’s make a video, to discover they can’t just make a video anymore.

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