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Food

Snickers, RiteBite watch out: Yoga Bar is quietly taking a bite of India’s health-snacks market

With awareness about healthy food habits picking up in India, the four-year-old Bengaluru-based brand wants to ride this new wave and take on the biggies of the business. But can it really chomp away market share from established players such as General Mills’ Nature Valley and Naturell India’s RiteBite?
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shaboridas
17 Oct 2019 8 Mins Read 11 comments
(From left) Suhasini Sampath and Anindita Sampath, co-founders of the startup that sells Yoga Bar; courtesy of Yoga Bar
(From left) Suhasini Sampath and Anindita Sampath, co-founders of the startup that sells Yoga Bar; courtesy of Yoga Bar
It took years for global breakfast foods-and-snacks maker Kellogg Co to crack the Indian market. The country, with its varied palate preferences, is considered one of the toughest markets globally for packaged-snacks makers. From Haldiram’s chivda or Bingo’s potato chips to Britannia’s Bourbon, India’s menu of snacks is as diverse as the country itself. While these snacks do appeal
amounts,” Singh of Fireside Ventures says. But a confident Suhasini Sampath is not worried about achieving enough scale and size to start thinking about advertising spends. “When consumers become more discerning about nutrition, they would definitely consider an energy bar over a chocolate bar for themselves and their children too,” she wraps up. ( Graphics by Abdul Shafiq)
It took years for global breakfast foods-and-snacks maker Kellogg Co to crack the Indian market. The country, with its varied palate preferences, is considered one of the toughest markets globally for packaged-snacks makers. From Haldiram’s chivda or Bingo’s potato chips to Britannia’s Bourbon, India’s menu of snacks is as diverse as the country itself. While these snacks do appeal amounts,” Singh of Fireside Ventures says. But a confident Suhasini Sampath is not worried about achieving enough scale and size to start thinking about advertising spends. “When consumers become more discerning about nutrition, they would definitely consider an energy bar over a chocolate bar for themselves and their children too,” she wraps up. ( Graphics by Abdul Shafiq)

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CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

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user Shabori Das ET Prime, Senior Writer

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user Kolachina Venkata Lakshman Vishwa Vishwani School of Business, Assistant Professor

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user Atul Gupta

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user Hisham Kabir FMCG SPECIALIST Fast Moving Consumer Goods Consultant, Director

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