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Lenskart sees growth in “true rural” and foreign markets. Does it have the vision to run the course?

Lenskart intends to penetrate underserved rural markets with low-priced glasses and replicate its India story in expensive overseas markets like Singapore. But both opportunities and pitfalls lie ahead for the eyewear company as it seeks to execute ambitious plans.
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1 Oct 2019 13 Mins Read 2 comments
Lenskart founders Amit Chaudhry and Peyush Bansal BCCL
Lenskart founders Amit Chaudhry and Peyush Bansal
For someone who is in the business of selling eyewear, Lenskart co-founder and CEO Peyush Bansal often draws his lessons from companies that have pretty much nothing to do with his sector. For instance, Bansal thinks what brought success to Japanese clothing giant Uniqlo, owned by billionaire Tadashi Yanai, is the perfect blend of quality, design, and affordability underpinned by
considering it has opened a new front. Snapping at its heels is a deep-pocketed Titan, which has its own ambitious targets to meet. “I would still say that we have to do a lot more. Take our customer experience to the next level, for example. Today, simply being good is not good enough anymore, for any consumer,” Bansal says.
For someone who is in the business of selling eyewear, Lenskart co-founder and CEO Peyush Bansal often draws his lessons from companies that have pretty much nothing to do with his sector. For instance, Bansal thinks what brought success to Japanese clothing giant Uniqlo, owned by billionaire Tadashi Yanai, is the perfect blend of quality, design, and affordability underpinned by considering it has opened a new front. Snapping at its heels is a deep-pocketed Titan, which has its own ambitious targets to meet. “I would still say that we have to do a lot more. Take our customer experience to the next level, for example. Today, simply being good is not good enough anymore, for any consumer,” Bansal says.

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