linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
SECTIONS

Ed-tech

Vedantu and Quizizz show there’s more to Indian ed-tech than Byju’s. But can they match its scale?

font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
Ed-tech

Vedantu and Quizizz show there’s more to Indian ed-tech than Byju’s. But can they match its scale?

With differentiated products and VCs ready to back them, a bunch of ed-tech startups are determined to find their very own niches in the K-12 learning segment. Their challenge is to build models that can scale — in which Byju’s has been a frontrunner.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
manuptoms
27 Sep 2019 6 Mins Read 3 comments
Children at a tuition centre in New Delhi learn with an app that uses gamified teaching methods. Getty Images
Children at a tuition centre in New Delhi learn with an app that uses gamified teaching methods.
In most consumer-Internet segments, the market consolidates around one or two companies. Think Flipkart and Amazon; Ola and Uber; Swiggy and Zomato; Bigbasket and Grofers; and Oyo. When such dominance is established in a category, investors move away from backing the smaller players in the segment, and many wind up, operate in niches, or merge with their larger peers.
However, it broke open the K-12 ed-tech market and demonstrated that parents were willing to loosen their purse strings for online tuition. The next leg of India’s ed-tech journey will play out on how its rivals emulate its scale. (With inputs from Debleena Majumdar) (Disclaimer: Times Internet, publisher of ET Prime, is an investor in Byju’s)
In most consumer-Internet segments, the market consolidates around one or two companies. Think Flipkart and Amazon; Ola and Uber; Swiggy and Zomato; Bigbasket and Grofers; and Oyo. When such dominance is established in a category, investors move away from backing the smaller players in the segment, and many wind up, operate in niches, or merge with their larger peers. However, it broke open the K-12 ed-tech market and demonstrated that parents were willing to loosen their purse strings for online tuition. The next leg of India’s ed-tech journey will play out on how its rivals emulate its scale. (With inputs from Debleena Majumdar) (Disclaimer: Times Internet, publisher of ET Prime, is an investor in Byju’s)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

test

user

test

user Manu P Toms ET Prime, Editor - Venture Capital and Internet Economy

test

user Ankur Jain

test

user Tabrez Hussaini Royal office oman, oral surgeon

Current Edition

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]