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Cred sets new rules of the game: decoding Kunal Shah's latest venture valued at USD450 million

Cred is building a community of high-spending credit-card users, a small segment untapped by even new-age startups in India. It has the backing of deep-pocketed investors, but can FreeCharge founder Kunal Shah’s new venture scale up and find a viable monetisation model? And does it meet all the regulatory stipulations around data privacy and security?
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artisingh
27 Sep 2019 14 Mins Read 5 comments
Kunal Shah, founder and CEO, Cred BCCL
Kunal Shah, founder and CEO, Cred
A fortune may lie at the top of the pyramid, but that small and lucrative market remains largely untapped by new-age startups in India. Most have preferred to hunt for scale in the country to unlock value, perhaps borrowing from management guru CK Prahalad’s school of thought. But while the Paytm brand resonates with the masses in the country today,
like him if a company becomes funded or big too quickly. “In India, we have a massive problem of celebrating wealth creators, unlike China,” he signs off. ( Disclaimer: Kunal Shah is an advisor to the board of Bennett Coleman and Co. Ltd, the parent entity of Times Internet, which publishes ET Prime.) ( Graphic by Sadhana Saxena)
A fortune may lie at the top of the pyramid, but that small and lucrative market remains largely untapped by new-age startups in India. Most have preferred to hunt for scale in the country to unlock value, perhaps borrowing from management guru CK Prahalad’s school of thought. But while the Paytm brand resonates with the masses in the country today, like him if a company becomes funded or big too quickly. “In India, we have a massive problem of celebrating wealth creators, unlike China,” he signs off. ( Disclaimer: Kunal Shah is an advisor to the board of Bennett Coleman and Co. Ltd, the parent entity of Times Internet, which publishes ET Prime.) ( Graphic by Sadhana Saxena)

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