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Bigbasket’s BB Daily offering can help it battle category challengers such as Milkbasket and Licious

Bigbasket is a late entrant in the morning-delivery market but hopes that its established infrastructure will give it the cost edge. Category challengers such as Milkbasket and Licious can grow quickly and surprise the online-grocery retailing leader. Bigbasket needs to grow BB Daily to ward off competitors and build micro-delivery muscle.
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shaboridas
17 Sep 2019 8 Mins Read 4 comments
Bigbasket delivery staff load trucks in Bengaluru. Getty Images
Bigbasket delivery staff load trucks in Bengaluru.
When Bigbasket was launched back in 2011, India was slowly warming up to the idea of online shopping. Flipkart, which started off as an online bookstore four years ago, was changing the way Indians shopped for clothes or gadgets. But buying groceries online was still a novel concept, as people mostly frequented their neighbourhood kirana stores for daily needs. Moreover,
BB Daily from hyperlocal delivery partners. BB Daily, meanwhile, wants to expand its product portfolio further. “We are considering adding meat and fish. We can add categories depending on what our customers want every morning with our ‘no doorbell ring’ policy. Our objective is to reach a million orders a day,” Menon says. ( Graphics by Mohammad Arshad)
When Bigbasket was launched back in 2011, India was slowly warming up to the idea of online shopping. Flipkart, which started off as an online bookstore four years ago, was changing the way Indians shopped for clothes or gadgets. But buying groceries online was still a novel concept, as people mostly frequented their neighbourhood kirana stores for daily needs. Moreover, BB Daily from hyperlocal delivery partners. BB Daily, meanwhile, wants to expand its product portfolio further. “We are considering adding meat and fish. We can add categories depending on what our customers want every morning with our ‘no doorbell ring’ policy. Our objective is to reach a million orders a day,” Menon says. ( Graphics by Mohammad Arshad)

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