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Inside Rivigo’s disruptive scaling model: offer relay trucking as a service to small-fleet owners

Where it would usually add a thousand trucks every year, with “Relay-as-a-Service”, or RaaS, the startup can notch up the same number in a month. Innovative as it may be, success will hinge on getting enough drivers and managing them.
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taslima-khan1
10 Sep 2019 10 Mins Read 3 comments
Courtesy of Rivigo
Courtesy of Rivigo
In the first few years since it started operations in 2014, Rivigo kept launching new products every year. Now, as it faces a fork on the road, the next-generation trucking startup wants to explore a new route. There’s more to Rivigo’s adventurous streak: When several sectors are reeling from the effects of a slowdown, Rivigo is looking to turn adversity
and let Rivigo generate demand as well as assign drivers. Singhi, however, says Rivigo is likely to give priority to vehicles running under relay over the non-relay trucks attached with VYOM, which is its marketplace. But Rivigo can only win this relay race if business volume grows and more drivers come for the lure of a day job.
In the first few years since it started operations in 2014, Rivigo kept launching new products every year. Now, as it faces a fork on the road, the next-generation trucking startup wants to explore a new route. There’s more to Rivigo’s adventurous streak: When several sectors are reeling from the effects of a slowdown, Rivigo is looking to turn adversity and let Rivigo generate demand as well as assign drivers. Singhi, however, says Rivigo is likely to give priority to vehicles running under relay over the non-relay trucks attached with VYOM, which is its marketplace. But Rivigo can only win this relay race if business volume grows and more drivers come for the lure of a day job.

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