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Sugar, sugar, you’re my candy... and you've got me wanting you…

Founded in 2012, Mumbai-based SUGAR Cosmetics is giving tough competition to the market leaders of colour cosmetics in India. Be it an expansive product portfolio or pricing, the company is going all out, shimmer and shine, to capture the mindshare of the millennials.
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shaboridas
4 Sep 2019 11 Mins Read 3 comments
With an expansive product portfolio and sharp pricing, SUGAR Cosmetics is giving tough competition to the market leaders of colour cosmetics; courtesy of SUGAR Cosmetics via Facebook
With an expansive product portfolio and sharp pricing, SUGAR Cosmetics is giving tough competition to the market leaders of colour cosmetics; courtesy of SUGAR Cosmetics via Facebook
When American rapper Lizzo sang, “I do my hair toss, check my nails, baby how you feelin’? Feeling good as hell”, back in 2016, women across the world screamed “Good as hell” as it challenged the conventional perception of beauty. No more pale skin and pink lips, it was all about self-love and confidence. Makeup empowers some women, if
ColorBar or Revlon has. Lakme is probably available at 4,000-5,000 stores in the country currently and ColorBar is present in probably 1,000. The plan is to get to those 1000’s. That itself helps you reach at least 70%-80% of the market and get to a sizeable number where brand awareness is good,” Singh concludes. ( Graphics by Mohammad Arshad)
When American rapper Lizzo sang, “I do my hair toss, check my nails, baby how you feelin’? Feeling good as hell”, back in 2016, women across the world screamed “Good as hell” as it challenged the conventional perception of beauty. No more pale skin and pink lips, it was all about self-love and confidence. Makeup empowers some women, if ColorBar or Revlon has. Lakme is probably available at 4,000-5,000 stores in the country currently and ColorBar is present in probably 1,000. The plan is to get to those 1000’s. That itself helps you reach at least 70%-80% of the market and get to a sizeable number where brand awareness is good,” Singh concludes. ( Graphics by Mohammad Arshad)

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