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FMCG

Dabur, Marico, Parle — the slowdown hit them differently. The common pain: cash-crunched distributors.

Is the slowdown severe enough for people to cut down on toothpaste, hair oil, noodles, or biscuits? Not yet. But the distributor has been hit hard, with credit channels drying up.
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soumyagupta
28 Aug 2019 8 Mins Read 7 comments
A boy browses around a supermarket in Kolkata. Getty Images
A boy browses around a supermarket in Kolkata.
CEOs of some of India's biggest consumer packaged-goods firms are a troubled lot. Up until a few months ago, the FMCG sector was confident of the country’s macroeconomic conditions. India seemed primed for growth in consumption led by government initiatives. Most companies praised the long-term benefits of the goods and services tax (GST), despite hiccups. How the cookie
pick up, consumption will remain muted. FMCG's damp monsoon is real, even if there is no exodus from biscuits and shampoos for homemade nankhatai and reetha leaves. ( Graphic by Mohammad Arshad) ( Clarification: The story incorrectly stated that Kinara is trimming loan tenures. And Kinara Capital CFO Aiswarya Ravi's name was misspelt. We regret the error.)
CEOs of some of India's biggest consumer packaged-goods firms are a troubled lot. Up until a few months ago, the FMCG sector was confident of the country’s macroeconomic conditions. India seemed primed for growth in consumption led by government initiatives. Most companies praised the long-term benefits of the goods and services tax (GST), despite hiccups. How the cookie pick up, consumption will remain muted. FMCG's damp monsoon is real, even if there is no exodus from biscuits and shampoos for homemade nankhatai and reetha leaves. ( Graphic by Mohammad Arshad) ( Clarification: The story incorrectly stated that Kinara is trimming loan tenures. And Kinara Capital CFO Aiswarya Ravi's name was misspelt. We regret the error.)

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