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Multiplexes are worried about Jio’s First Day First Show. Their fears may be misplaced.

As far as big superhero capers, patriotic tales, and Bhai’s holiday specials are concerned, theatres seem to be on safe ground. If Jio does not offer something ultra-lucrative to pull away movie makers, it is likely to be left with a long tail of smaller-budget, niche-appeal films that don’t make money for theatres anyway.
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soumyagupta
23 Aug 2019 5 Mins Read 2 comments
Courtesy of Jio and Getty Images
Courtesy of Jio and Getty Images
Mukesh Ambani knows how to threaten incumbents ensconced peacefully in their respective industries. In his cross hairs now: multiplexes. Earlier this month, Ambani announced that Jio Fiber’s premium customers will be treated to ‘First Day First Show’ release of films directly to their homes the same day as their theatrical release. Multiplex firms’ stocks fell the very next
on safe ground. If Jio does not offer something ultra-lucrative to pull away movie makers, it is likely to be left with a long tail of smaller-budget, niche-appeal films that don’t make money for theatres anyway. For now, multiplexes can breathe easy. Unless Ambani has another trick we don’t know about just yet. ( Graphics by Sadhana Saxena)
Mukesh Ambani knows how to threaten incumbents ensconced peacefully in their respective industries. In his cross hairs now: multiplexes. Earlier this month, Ambani announced that Jio Fiber’s premium customers will be treated to ‘First Day First Show’ release of films directly to their homes the same day as their theatrical release. Multiplex firms’ stocks fell the very next on safe ground. If Jio does not offer something ultra-lucrative to pull away movie makers, it is likely to be left with a long tail of smaller-budget, niche-appeal films that don’t make money for theatres anyway. For now, multiplexes can breathe easy. Unless Ambani has another trick we don’t know about just yet. ( Graphics by Sadhana Saxena)

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user Dr P Ramlal NATIONAL INSTITUTE OF TECHNOLOGY, WARANGAL, TELANGANA, INDIA, ASSOCIATE PROFESSOR AND WRITER

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