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Stream, then shop: Flipkart and Paytm jump into videos. Can they script it right?

Can India produce an Amazon Prime-esque hit? Flipkart’s patchy record with loyalty and engagement programmes and Paytm’s wobbly e-commerce operation pose doubts.
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nirmaljohn
21 Aug 2019 7 Mins Read 2 comments
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Cabbies waiting for fares. Security guards slumped in chairs outside ATMs. Youngsters hanging out of local trains. Indians of all hues are obsessed with streaming videos on their mobile phones — especially if the entertainment is free. What they are not still as enthusiastic about is buying stuff online, and generally spending enough time on e-commerce sites to be
It has a vast network of advertisers in the form of vendors [already] on board.” It is open season for video streaming in India, but the screenplay to convert passive streamers into active shoppers is far from done. ( Disclaimer: Times Internet, which publishes ET Prime, owns the video platform MX Player.) ( Graphics by Abdul Shafiq)
Cabbies waiting for fares. Security guards slumped in chairs outside ATMs. Youngsters hanging out of local trains. Indians of all hues are obsessed with streaming videos on their mobile phones — especially if the entertainment is free. What they are not still as enthusiastic about is buying stuff online, and generally spending enough time on e-commerce sites to be It has a vast network of advertisers in the form of vendors [already] on board.” It is open season for video streaming in India, but the screenplay to convert passive streamers into active shoppers is far from done. ( Disclaimer: Times Internet, which publishes ET Prime, owns the video platform MX Player.) ( Graphics by Abdul Shafiq)

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