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Zomato hopes to strike Gold with Infinity Dining. Restaurants have their doubts.

Zomato wants to add more muscle to Gold with its new buffet offering, an all-you-can-eat (and drink) meal at partner outlets. While subscribers are pleased as Punch, restaurants have a furrowed brow, worried about soaring costs, execution nightmares, and a dilution of brand equity.
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disha-sharma
8 Aug 2019 11 Mins Read 2 comments
Zomato hopes to strike gold with its Infinity Dining scheme, but restaurants are apprehensive; courtesy of Zomato
Zomato hopes to strike gold with its Infinity Dining scheme, but restaurants are apprehensive; courtesy of Zomato
Gold has been a blockbuster for Zomato, with over a million active subscribers in India and abroad, and serving at more than 10,000 restaurants. All this in just about two years, and despite a blowback from some restaurants and customers because of its fine print. Not surprisingly, the restaurant-discovery platform wants to add more muscle to Gold. For those
of the cheque goes down. Unless it brings them back significantly often, it won’t pay back,” says Samir Kuckreja, founder of Tasanaya Hospitality, a consulting firm. There’s a lot on Zomato’s plate at the moment. (Disclaimer: Gourmet Passport is a product of Dineout, a company under Times Internet, which publishes ET Prime.) ( Graphics by Mohammad Arshad)
Gold has been a blockbuster for Zomato, with over a million active subscribers in India and abroad, and serving at more than 10,000 restaurants. All this in just about two years, and despite a blowback from some restaurants and customers because of its fine print. Not surprisingly, the restaurant-discovery platform wants to add more muscle to Gold. For those of the cheque goes down. Unless it brings them back significantly often, it won’t pay back,” says Samir Kuckreja, founder of Tasanaya Hospitality, a consulting firm. There’s a lot on Zomato’s plate at the moment. (Disclaimer: Gourmet Passport is a product of Dineout, a company under Times Internet, which publishes ET Prime.) ( Graphics by Mohammad Arshad)

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