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Food-tech

Domino’s still won’t let Swiggy or Zomato move its pizzas. But for how long?

Domino’s was India’s original food-tech player. In spite of the rise of food-delivery apps, it sees its delivery infrastructure as an integral part of customer experience and not a cost. How far can it go, and what will it do to maintain its edge?
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disha-sharma
29 Jul 2019 11 Mins Read 4 comments
A Domino's outlet in Mumbai Getty Images
A Domino's outlet in Mumbai
Oh! the thrill of “30 minutes or free”. If you are a Swiggy or Zomato native, the bravura in that promise will be lost on you. But if your first brush with food ordering consisted of poring over paper menus and demanding "extra oregano, no olives" over a phone call, the romance of Domino's Pizza is tough to beat.
the only options are to either put up the same number of stores as Domino’s or partner with a food-delivery app. No other company has been built with such a strong delivery mindset,” says Arvind Singhal, chairman at Technopak Advisors. If only there were a way to bring back 30 minutes or free. ( Graphics by Sadhana Saxena)
Oh! the thrill of “30 minutes or free”. If you are a Swiggy or Zomato native, the bravura in that promise will be lost on you. But if your first brush with food ordering consisted of poring over paper menus and demanding "extra oregano, no olives" over a phone call, the romance of Domino's Pizza is tough to beat. the only options are to either put up the same number of stores as Domino’s or partner with a food-delivery app. No other company has been built with such a strong delivery mindset,” says Arvind Singhal, chairman at Technopak Advisors. If only there were a way to bring back 30 minutes or free. ( Graphics by Sadhana Saxena)

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