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Buy. Sell. Buy: why smartphone makers love millennials

Millennials are avid technology users and upgrade to the latest smartphone with a messianic zeal. They have the deep pockets to fund their purchases and influence people around them to buy new phones. Next target: zillenials.
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Gulveen
26 Jul 2019 5 Mins Read 0 comment
People try the newly unveiled ZenFone Live in New Delhi. Getty Images
People try the newly unveiled ZenFone Live in New Delhi.
What’s common between Indian smartphone makers and their Chinese rivals? The answer lies beyond affordability and their elan for newfangled features. Now settle your thoughts around a 350 million-400 million-strong demographic cohort. You have your answer. A millennial theme runs across smartphone makers’ strategies from both countries. For, millennials not only have the purchasing power – of
in demand. This is why companies in the handset space, including the Chinese major, are taking required measures to keep abreast of this upcoming demand. "We're taking every step necessary to help young adults in disposal of any Xiaomi or similar tech gadget responsibly at any of our 1000-plus service centres," the spokesperson adds. Over to the Zillenials.
What’s common between Indian smartphone makers and their Chinese rivals? The answer lies beyond affordability and their elan for newfangled features. Now settle your thoughts around a 350 million-400 million-strong demographic cohort. You have your answer. A millennial theme runs across smartphone makers’ strategies from both countries. For, millennials not only have the purchasing power – of in demand. This is why companies in the handset space, including the Chinese major, are taking required measures to keep abreast of this upcoming demand. "We're taking every step necessary to help young adults in disposal of any Xiaomi or similar tech gadget responsibly at any of our 1000-plus service centres," the spokesperson adds. Over to the Zillenials.

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