linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
Digital economy

POPxo to shopxo: Can the viral-content powerhouse garner hugs and kisses by selling products?

The women-centric content startup wants to sell everything from kitchenware to fashion to its users. Globally, Buzzfeed has made a go of this model, but is India ready for this it?
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
28 Jun 2019 8 Mins Read 0 comment
Courtesy of POPxo via Facebook
Courtesy of POPxo via Facebook
"Types of neighbours we all have". "Things we want to tell our boss". "Types of Sneezers". None of these existentially important videos could do for POPxo what a couple of memes and a video last year on The Powerpuff Girls did — push the company into an eye-popping merchandise deal. “We tried to understand why people
Glossier. In March 2019, Glossier attained a valuation of USD1.2 billion, following a USD100 million funding round led by Sequoia Capital . That’s one PowerPuff Girl for Gill to emulate. ( Disclaimer: Times Internet, the publisher of ET Prime, owns India Times, iDiva, and Men’sXP, which have their own content-commerce operations.) ( Graphics by Mohammad Arshad)
"Types of neighbours we all have". "Things we want to tell our boss". "Types of Sneezers". None of these existentially important videos could do for POPxo what a couple of memes and a video last year on The Powerpuff Girls did — push the company into an eye-popping merchandise deal. “We tried to understand why people Glossier. In March 2019, Glossier attained a valuation of USD1.2 billion, following a USD100 million funding round led by Sequoia Capital . That’s one PowerPuff Girl for Gill to emulate. ( Disclaimer: Times Internet, the publisher of ET Prime, owns India Times, iDiva, and Men’sXP, which have their own content-commerce operations.) ( Graphics by Mohammad Arshad)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

Current Edition

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]