linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
FMCG

Not on the same Page: Jockey wants to go XXL, distributors say it’s a stretch

The stock-market darling has seen a sharp correction in valuations of late. While analysts and investors say they had foreseen this and more is to come, the company’s distributors are unhappy about its aggressive expansion and growth plans, which are eating into their margins.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
soumyagupta
28 May 2019 11 Mins Read 0 comment
Jockey store at Inorbit Mall in Vadodara; courtesy of Inorbit Mall via Twitter
Jockey store at Inorbit Mall in Vadodara; courtesy of Inorbit Mall via Twitter
How much can you stretch something, before it gives way? Spandex, invented by DuPont in the 1950s, can stretch more than 100% and still fall back in place. The synthetic fibre, which made it possible to render a garment elastic enough for the most comfortable fit, changed the narrative around underwear. The same stretchy, feel-good quality can be found
high as INR200 crore already. Besides, new D2C brands in the premium end including XYXX, Tailor and Circus, Jack & Jones, Calvin Klein, and even private-label brands of sports-goods retailers like Decathlon and Nike, are rushing into Jockey’s space. Even Spandex can only stretch so much. (Research support by Rochelle Britto) ( Graphics by Sadhana Saxena)
How much can you stretch something, before it gives way? Spandex, invented by DuPont in the 1950s, can stretch more than 100% and still fall back in place. The synthetic fibre, which made it possible to render a garment elastic enough for the most comfortable fit, changed the narrative around underwear. The same stretchy, feel-good quality can be found high as INR200 crore already. Besides, new D2C brands in the premium end including XYXX, Tailor and Circus, Jack & Jones, Calvin Klein, and even private-label brands of sports-goods retailers like Decathlon and Nike, are rushing into Jockey’s space. Even Spandex can only stretch so much. (Research support by Rochelle Britto) ( Graphics by Sadhana Saxena)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

Current Edition

Seat distancing, rise of OTT, fading ads: PVR, INOX face many killjoys. Needed: an agile cost model.
Strategy

Seat distancing, rise of OTT, fading ads: PVR, INOX face many killjoys. Needed: an agile cost model.

As multiplexes and production houses bicker over the digital release of big-ticket movies, the film-exhibition industry must get ready for a post-pandemic world where occupancy will be a fraction of what it used to be. Mandatory sanitation and other compliance issues will mean higher costs and fewer shows. A harsh ad environment is likely to dent near-term profitability.

headset AUDIO SUMMARY . 01:22
Trouble inside Anurag Bhatia's money maze called Minance
Investigation

Trouble inside Anurag Bhatia's money maze called Minance

Bhatia and his Bengaluru-based wealth-management company Minance are under scrutiny. Investors and former employees narrate instances of alleged mis-selling, default on payments, and related-party transactions. Add to it, dealings in high-frequency trading, fixed-income scheme, and unlisted shares. Bhatia refutes all the allegations and says he has received only one formal query from Sebi.

headset AUDIO SUMMARY . 01:41
[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]