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Lights, camera, rollback: How refunds have rewritten the script for online movie-ticketing platforms

Online-ticketing platforms are waking up to the longstanding consumer demand for refunds on cancellation of movie tickets. Buying loyalty is what makes it a serious business case.
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3 May 2019 10 Mins Read 1 comments
Moviegoers book tickets in Delhi. BCCL
Moviegoers book tickets in Delhi.
"Sorry, can’t make it." An unwanted guest at home, a meeting that stretched far too long, a sick family member — there are countless reasons that could force you to ditch the movie you planned well in advance. “Come on, you do it all the time,” goes a scowling friend, or a frustrated family. But what hurts more is
becomes part of the system,” says Arijit Dutta, managing director, Priya Entertainments. So, the next time you sit in front of the computer twiddling your fingers before booking a movie ticket, don’t worry about that relative or friend who may come unannounced. Just shell out a little more and buy peace of mind. ( Graphics by Sadhana Saxena)
"Sorry, can’t make it." An unwanted guest at home, a meeting that stretched far too long, a sick family member — there are countless reasons that could force you to ditch the movie you planned well in advance. “Come on, you do it all the time,” goes a scowling friend, or a frustrated family. But what hurts more is becomes part of the system,” says Arijit Dutta, managing director, Priya Entertainments. So, the next time you sit in front of the computer twiddling your fingers before booking a movie ticket, don’t worry about that relative or friend who may come unannounced. Just shell out a little more and buy peace of mind. ( Graphics by Sadhana Saxena)

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