linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
Insurance

Max Bupa’s big question: If staying fit gets you 10% off on health insurance, will you buy?

Last year, the company launched a product that offers to lower the cost of insurance by incentivising healthy habits via a tie-up with fitness-tracker and health-coaching platform GOQii. Globally, this is a hot new idea. But high premium and the psychology of the typical insurance buyer could hamstring its growth in India.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
anujgupta
2 May 2019 8 Mins Read 0 comment
Max Bupa and GoQii launch GoActive with Sania Mirza on February 13, 2018; courtesy of Max Bupa via Facebook
Max Bupa and GoQii launch GoActive with Sania Mirza on February 13, 2018; courtesy of Max Bupa via Facebook
2.5 million. That’s the number of times Amazon changes the prices of its products every day. Through a mind-boggling nexus of algorithms, it constantly tweaks what you see on the platform. It analyses tonnes of data — including your buying behaviour and price sensitivity as well as competition — to decide price points and what products to show you
“And, they say, the use of the data raises thorny questions that should be debated publicly, such as: Should a person's rates be raised because algorithms say they are more likely to run up medical bills?” Even the mighty Amazon must be secretly happy it doesn’t yet have to answer posers like these. ( Graphics by Mohammad Arshad)
2.5 million. That’s the number of times Amazon changes the prices of its products every day. Through a mind-boggling nexus of algorithms, it constantly tweaks what you see on the platform. It analyses tonnes of data — including your buying behaviour and price sensitivity as well as competition — to decide price points and what products to show you “And, they say, the use of the data raises thorny questions that should be debated publicly, such as: Should a person's rates be raised because algorithms say they are more likely to run up medical bills?” Even the mighty Amazon must be secretly happy it doesn’t yet have to answer posers like these. ( Graphics by Mohammad Arshad)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

Current Edition

An auto-industry recovery appears far away. Vehicle-carrier companies are drastically scaling down.
Logistics

An auto-industry recovery appears far away. Vehicle-carrier companies are drastically scaling down.

Automobile-transportation companies are awash in debt, with mounting losses. A key pillar of the auto-sector supply chain, many of them face an uncertain future and are selling off their prime assets – trailers and trucks for carrying cars and two-wheelers. These carriers have a chilling assessment of the ground realities. An auto-sector recovery is far, far away, they say.

headset AUDIO SUMMARY . 01:28
Maruti, Hyundai, et al. have a foggy view on demand. The way out: a tweak in the forecasting method
Automobile

Maruti, Hyundai, et al. have a foggy view on demand. The way out: a tweak in the forecasting method

Automakers will have to be more innovative in terms of demand forecasts. Use of a scenario-based forecasting methodology for the next few quarters could help. Time-series forecasts, based on historical data, won’t work in these uncertain times. Every associated element of the business — from production to sales, and logistics to component supply — needs to adopt a flexible approach.

headset AUDIO SUMMARY . 01:19
[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]