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You sUX: why building the perfect video player is so hard, and how Indian OTTs plan to fight Netflix & Co.

Fast streaming, intuitive controls, a seamless experience — Indian video consumers want it all, and OTT players are often found lacking. But cracking that perfect UX means navigating a maze of tech challenges rendered more complex by India’s fragmented streaming environments.
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26 Apr 2019 9 Mins Read 0 comment
Concept by Muhabit ul haq; courtesy of Shutterstock
Concept by Muhabit ul haq; courtesy of Shutterstock
You’d imagine the guys who created Game of Thrones and John Oliver would have this covered. But when HBO launched its Nordic service back in 2012, it was panned for — of all things — poor video quality and client support. HBO called in video-technology provider Clearleap for damage control. It had to overhaul the service infrastructure, including the sign-up
of the Internet speed. But the market is so dynamic, the device penetration and the kind of devices people are using to access this content is so fragmented, that being successful at such a vast [scale] is difficult in India.” Spare a thought next time Daenerys’ dragons buffer before burning down the enemy. ( Graphics by Mohammad Arshad)
You’d imagine the guys who created Game of Thrones and John Oliver would have this covered. But when HBO launched its Nordic service back in 2012, it was panned for — of all things — poor video quality and client support. HBO called in video-technology provider Clearleap for damage control. It had to overhaul the service infrastructure, including the sign-up of the Internet speed. But the market is so dynamic, the device penetration and the kind of devices people are using to access this content is so fragmented, that being successful at such a vast [scale] is difficult in India.” Spare a thought next time Daenerys’ dragons buffer before burning down the enemy. ( Graphics by Mohammad Arshad)

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