BSNL and MTNL on ventilator, need 4G spectrum and an enterprise-focused business plan to survive
- The PSU giants need to focus on rural 4G coverage once spectrum is allocated. There is high demand for data services from tier III towns and beyond. They should cash in on this opportunity.
- Selling bulk bandwidth alone won’t add much to revenues. They need to develop an enterprise-first strategy and emerge as end-to-end solution providers for enterprise services.
- Indeed, BSNL and MTNL must build a technology road map to leverage 5G once the spectrum auction happens. Design business case to use 5G to further enhance enterprise offerings.
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