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Ding dong, baby sing a song/just bring your wallet along: Can Smule’s sing-along social network cut out the jarring notes?

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Strategy

Ding dong, baby sing a song/just bring your wallet along: Can Smule’s sing-along social network cut out the jarring notes?

The creator of Smule believes the future is karaoke. India, with its army of wannabe singers, could be a gold mine. But data shows this is a tough tune to perfect.
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29 Mar 2019 8 Mins Read 0 comment
Courtesy of Smule
Courtesy of Smule
"It is a beautiful story," Alap Ghosh, India MD of digital-marketing company Jellyfish, will tell you. "India is a country of thousand languages. Every language has its own community. And everyone wants to sing." Smule, a karaoke app that lets you sing with the stars (or alone, but why would you want to do that?), pushes this story hard.
doing. I think this is the right long-term strategy, and why Smule is the clear worldwide market leader in mobile social music.” It is a beautiful story. Never mind the leaps of imagination. *The Times Group also owns ET Prime. ( Additional inputs by Tanmoy Goswami) ( Graphics by Sadhana Saxena and Abdul Shafiq)
"It is a beautiful story," Alap Ghosh, India MD of digital-marketing company Jellyfish, will tell you. "India is a country of thousand languages. Every language has its own community. And everyone wants to sing." Smule, a karaoke app that lets you sing with the stars (or alone, but why would you want to do that?), pushes this story hard. doing. I think this is the right long-term strategy, and why Smule is the clear worldwide market leader in mobile social music.” It is a beautiful story. Never mind the leaps of imagination. *The Times Group also owns ET Prime. ( Additional inputs by Tanmoy Goswami) ( Graphics by Sadhana Saxena and Abdul Shafiq)

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