linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
Passenger vehicles

Heavier is safer: how the Nexon’s five-star rating will help Tata Motors differentiate itself from Maruti and the rest

Driving conditions in India are changing, and consumers are now more aware of safety. Just the right time for Tata Motors to flaunt the Nexon’s recently earned safety certificate to highlight the vehicle's build quality. But will this alone help Tata Motors sway the market? Here’s a reality check.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
rajivghosh
7 Mar 2019 8 Mins Read 4 comments
The Indian car customer is an endangered species. Just check out the safety ratings of the vehicles they drive. But then, this species also has its very own safety markers. Like the thud of a closing car door. Don’t frown at that — a carmaker may have to put a damper that produces the right sound while closing a
create a brand identity around safety. Tata Motors’ managing director and CEO Guenter Butschek indicated as much at the 2019 Geneva Motor Show on March 5. “The five-star Global NCAP needs to be the norm for Tata Motors. If there is a star, we would like to have five of them,” he said. ( Graphics by Mohammad Arshad)
The Indian car customer is an endangered species. Just check out the safety ratings of the vehicles they drive. But then, this species also has its very own safety markers. Like the thud of a closing car door. Don’t frown at that — a carmaker may have to put a damper that produces the right sound while closing a create a brand identity around safety. Tata Motors’ managing director and CEO Guenter Butschek indicated as much at the 2019 Geneva Motor Show on March 5. “The five-star Global NCAP needs to be the norm for Tata Motors. If there is a star, we would like to have five of them,” he said. ( Graphics by Mohammad Arshad)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

test

user Sudhir Jena Accenture, Business Consultant

test

user Rajiv Ghosh ET Prime, Principal Analyst - Auto

test

user Raj Khan

Current Edition

Is mid-cap the big opportunity in the current market crash?
Investing

Is mid-cap the big opportunity in the current market crash?

Sixteen of the top 25 mid-cap stocks have performed better than the 200-day moving average. As the Covid-19 pandemic takes a heavy toll on the market, the Nifty Midcap 100 Index and the Nifty 50 are equally impacted. But many investors believe they can do better by investing in mid-cap stocks for higher returns.

There is no playbook on resilience
Strategy

There is no playbook on resilience

Trust the process. In times like these, belief in our own abilities and those around us becomes paramount, says Albinder Dhindsa, co-founder and CEO of leading e-grocery player Grofers.

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]