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Heavier is safer: how the Nexon’s five-star rating will help Tata Motors differentiate itself from Maruti and the rest

Driving conditions in India are changing, and consumers are now more aware of safety. Just the right time for Tata Motors to flaunt the Nexon’s recently earned safety certificate to highlight the vehicle's build quality. But will this alone help Tata Motors sway the market? Here’s a reality check.
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rajivghosh
7 Mar 2019 8 Mins Read 2 comments
The Indian car customer is an endangered species. Just check out the safety ratings of the vehicles they drive. But then, this species also has its very own safety markers. Like the thud of a closing car door. Don’t frown at that — a carmaker may have to put a damper that produces the right sound while closing a
create a brand identity around safety. Tata Motors’ managing director and CEO Guenter Butschek indicated as much at the 2019 Geneva Motor Show on March 5. “The five-star Global NCAP needs to be the norm for Tata Motors. If there is a star, we would like to have five of them,” he said. ( Graphics by Mohammad Arshad)
The Indian car customer is an endangered species. Just check out the safety ratings of the vehicles they drive. But then, this species also has its very own safety markers. Like the thud of a closing car door. Don’t frown at that — a carmaker may have to put a damper that produces the right sound while closing a create a brand identity around safety. Tata Motors’ managing director and CEO Guenter Butschek indicated as much at the 2019 Geneva Motor Show on March 5. “The five-star Global NCAP needs to be the norm for Tata Motors. If there is a star, we would like to have five of them,” he said. ( Graphics by Mohammad Arshad)

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