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Comeback kid Grofers bags fresh investment from SoftBank Vision Fund. Up next: battling HUL, ITC, Nestlé.

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E-commerce

Comeback kid Grofers bags fresh investment from SoftBank Vision Fund. Up next: battling HUL, ITC, Nestlé.

Paper.vc data reveals that the online-grocery startup recently received around USD60 million from its existing investors. The follow-on investment was led by SoftBank Vision Fund in what might emerge as one of its best plays yet in south Asia.
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28 Feb 2019 5 Mins Read 0 comment
(From left) Albinder Dhindsa, founder, Grofers and Masayoshi Son, chief, SoftBank; courtesy of Getty Images and Reuters
(From left) Albinder Dhindsa, founder, Grofers and Masayoshi Son, chief, SoftBank; courtesy of Getty Images and Reuters
I really liked the Grofers app from the day I installed it. The design was beautifully simplistic. The user experience was nice. Ordering groceries suddenly became a pleasant experience. A surplus of orange bags followed. And then, slowly but surely, the bags became scarce. I could no longer find spare orange bags in the house. It upset me.
has ventured into building a large distribution network that can compete, in any significant way, with these well-entrenched conglomerates. Engineering disruption in this domain may well meet SoftBank’s ambitious plans for India. And Grofers may well be its vehicle to do just that. ( The author is the founder of business-signals platform paper.vc) ( Graphics by Sadhana Saxena)
I really liked the Grofers app from the day I installed it. The design was beautifully simplistic. The user experience was nice. Ordering groceries suddenly became a pleasant experience. A surplus of orange bags followed. And then, slowly but surely, the bags became scarce. I could no longer find spare orange bags in the house. It upset me. has ventured into building a large distribution network that can compete, in any significant way, with these well-entrenched conglomerates. Engineering disruption in this domain may well meet SoftBank’s ambitious plans for India. And Grofers may well be its vehicle to do just that. ( The author is the founder of business-signals platform paper.vc) ( Graphics by Sadhana Saxena)

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