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Dissecting the disruptor: JioPhone has made a big splash in a short span. Can it keep up the pace?

Jio has added subscribers at a fast clip by selling its feature phones in smaller towns and villages. But as the prospective customer pool for JioPhone shrinks, subscriber-addition growth is also likely to slow down.
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26 Feb 2019 8 Mins Read 0 comment
Photo by Muhabit ul haq
Photo by Muhabit ul haq
Lights, camera, action! Reliance Jio’s disruption of India’s telecom market resembles an action thriller — kingpins fighting off the new entrant who questions their dominance. After its aggressive launch of 4G services in September 2016, Jio has been in no mood to slow down. The launch of its JioPhone, 10 months later, was no less eventful. In July
costs low. Jio has indeed created a big market for its feature phones. Considering the rate at which JioPhone is adding subscribers, it would help the company dictate terms more effectively in the telecom market. The JioPhone story seems to have entered its second half. The climax is not too far away. ( Graphics by Abdul Shafiq)
Lights, camera, action! Reliance Jio’s disruption of India’s telecom market resembles an action thriller — kingpins fighting off the new entrant who questions their dominance. After its aggressive launch of 4G services in September 2016, Jio has been in no mood to slow down. The launch of its JioPhone, 10 months later, was no less eventful. In July costs low. Jio has indeed created a big market for its feature phones. Considering the rate at which JioPhone is adding subscribers, it would help the company dictate terms more effectively in the telecom market. The JioPhone story seems to have entered its second half. The climax is not too far away. ( Graphics by Abdul Shafiq)

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