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Look within: how telcos can harness technology to remain competitive in the post-disruption era

For incumbents, the battle for new customers is a long lost one. For Jio, the tables are turning. Rather than hunting for new subscribers, telcos should use data analytics-based artificial intelligence and machine-learning technologies to retain the existing ones.
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rishitejpal
19 Feb 2019 10 Mins Read 0 comment
A visitor tries out a virtual-reality device at the Mobile World Congress, the world's biggest mobile fair, in March 2018 in Barcelona. Getty Images
A visitor tries out a virtual-reality device at the Mobile World Congress, the world's biggest mobile fair, in March 2018 in Barcelona.
Ever since the entry of Reliance Jio in late 2016, the buzzword in India’s telecom industry has been ‘disruption’. It’s been over two years since it sparked off a brutal tariff war, and incumbents continue to grapple with mounting debt, wafer-thin margins, and heavy customer churn. And it is showing in the numbers as well — the industry’s cumulative
collaborate to innovate first, and then compete on their individual strengths. The Indian telecom industry has evolved drastically over the past two-three years. To stay afloat, telcos need to bring in radical changes in the way they operate. For that, they should first disrupt the internal inertia. ( Clarification: The story has been updated with additional quotes.)
Ever since the entry of Reliance Jio in late 2016, the buzzword in India’s telecom industry has been ‘disruption’. It’s been over two years since it sparked off a brutal tariff war, and incumbents continue to grapple with mounting debt, wafer-thin margins, and heavy customer churn. And it is showing in the numbers as well — the industry’s cumulative collaborate to innovate first, and then compete on their individual strengths. The Indian telecom industry has evolved drastically over the past two-three years. To stay afloat, telcos need to bring in radical changes in the way they operate. For that, they should first disrupt the internal inertia. ( Clarification: The story has been updated with additional quotes.)

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