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Wingreens has a stand-out business model: food processing on the farm. Its revenues are soaring, but MNCs could spoil the party.

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Agriculture

Wingreens has a stand-out business model: food processing on the farm. Its revenues are soaring, but MNCs could spoil the party.

Besides de-risking farmers and giving them more power to negotiate prices, this startup is looking for scale. So far so good. Expanding the model across India and quality control will be the next hurdles to cross.
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soumyagupta
14 Feb 2019 11 Mins Read 1 comments
Photo by Soumya Gupta
Photo by Soumya Gupta
"We started with farming," is an unusual beginning for a packaged-food startup. Most often, the story begins with browsing supermarket shelves, only to realise that some niche product, available in the US, Europe, or the UK, is still not available in India. Or that there is an opportunity for a common product closer home — tea, or spices —
problem to solve is still that of the farmer. “I am very worried about the bull and male calves. My heart bleeds for them. This is a fundamental problem in dairy and it has gotten worse. My husband tells me I’m going cuckoo!” But then again, didn’t it all start with farming? ( Graphics by Ankita Mehrotra)
"We started with farming," is an unusual beginning for a packaged-food startup. Most often, the story begins with browsing supermarket shelves, only to realise that some niche product, available in the US, Europe, or the UK, is still not available in India. Or that there is an opportunity for a common product closer home — tea, or spices — problem to solve is still that of the farmer. “I am very worried about the bull and male calves. My heart bleeds for them. This is a fundamental problem in dairy and it has gotten worse. My husband tells me I’m going cuckoo!” But then again, didn’t it all start with farming? ( Graphics by Ankita Mehrotra)

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