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How Gaana is building for the post-Bollywood world

The music-streaming leader’s CEO Prashan Agarwal talks about fighting the vagaries of film music, solving for basics, and creating an artiste-focused business.
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4 Jan 2019 9 Mins Read 0 comment
Prashan Agarwal, CEO, Gaana; courtesy of Gaana
Prashan Agarwal, CEO, Gaana; courtesy of Gaana
You probably don’t know Gajendra Verma, but isme tera ghata. “We listened to the song. It was nice and simple. We liked it,” says Gaana CEO Prashan Agarwal of the number that became his platform’s blowout hit of 2018. ( Both Gaana and ET Prime are owned by Times Internet.) Verma’s Isme tera ghata (It’s your loss) scored 200
only listening to ‘recently played’ tracks. If you listened to Dilbar today, you will listen to it for the next 20 days. That is a problem and an opportunity. The opportunity is that it gives us high engagement. The problem is, how do we increase the discoverability of other songs on the platform? ( With inputs from Muskan Khan)
You probably don’t know Gajendra Verma, but isme tera ghata. “We listened to the song. It was nice and simple. We liked it,” says Gaana CEO Prashan Agarwal of the number that became his platform’s blowout hit of 2018. ( Both Gaana and ET Prime are owned by Times Internet.) Verma’s Isme tera ghata (It’s your loss) scored 200 only listening to ‘recently played’ tracks. If you listened to Dilbar today, you will listen to it for the next 20 days. That is a problem and an opportunity. The opportunity is that it gives us high engagement. The problem is, how do we increase the discoverability of other songs on the platform? ( With inputs from Muskan Khan)

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