linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
E-commerce

Single and happy? Why Indian e-tailers aren't dressed for your party

Indian e-commerce is not ready to host something as big as China's Singles Day sales that put US's Black Friday and Cyber Monday to shame. The villain: dominance of modern-trade chains and unavailability of credit for entrepreneurs and consumers.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
By
19 Nov 2018 4 Mins Read 0 comment
Gross merchandise volume exceeds 10 billion yuan after three minutes and one second during the 2017 Tmall 11:11 Global Shopping Festival in Shanghai; STR/AFP/Getty Images
Gross merchandise volume exceeds 10 billion yuan after three minutes and one second during the 2017 Tmall 11:11 Global Shopping Festival in Shanghai; STR/AFP/Getty Images
"Gonna love myself, no, I don’t need anybody else… Can’t help myself, no, I don’t need anybody else…" Even as Academy Award nominee Hailee Steinfeld of True Grit fame belted out her hit debut single Love Myself in 2015, thousands of miles away, university students in Nanjing, China, were already celebrating being single. In the ’90s, every
the personal-loan segment. The share of private consumption in GDP, at nearly 60%, is a saving grace. Singles Day won’t happen for the Indian consumer until these numbers show some grit, like Steinfeld’s character in the movie. For now, please line up at the supermarket near you. (With inputs from Manu P Toms)(Graphics by Abdul Shafiq)
"Gonna love myself, no, I don’t need anybody else… Can’t help myself, no, I don’t need anybody else…" Even as Academy Award nominee Hailee Steinfeld of True Grit fame belted out her hit debut single Love Myself in 2015, thousands of miles away, university students in Nanjing, China, were already celebrating being single. In the ’90s, every the personal-loan segment. The share of private consumption in GDP, at nearly 60%, is a saving grace. Singles Day won’t happen for the Indian consumer until these numbers show some grit, like Steinfeld’s character in the movie. For now, please line up at the supermarket near you. (With inputs from Manu P Toms)(Graphics by Abdul Shafiq)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

Current Edition

Stay on top with ET Prime's free reads on the viral outbreak
From our archives

Stay on top with ET Prime's free reads on the viral outbreak

Here you will find a curated collection from our relentless coverage on the outbreak and its implications, spanning across sectors and situations. As always, bringing together ET Prime's deep reportage and nuanaced analysis of issues, these stories will keep you up to date on what's unfolding and what's up next.

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]