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Ela Woman’s fertile business plan: how the Delhi-based startup’s algorithms are spreading cheer among childless couples and hit-seeking investors

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Healthcare

Ela Woman’s fertile business plan: how the Delhi-based startup’s algorithms are spreading cheer among childless couples and hit-seeking investors

Despite its massive potential, investors have been wary of putting their money in the notoriously inefficient fertility business. Three healthcare entrepreneurs want to change that by building a complete ecosystem of care around this most sensitive of ailments.
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anujgupta
6 Nov 2018 8 Mins Read 0 comment
Doctors (standing) and mothers (seated) pose with babies born through IVF at The Bavishi Fertility Clinic in Ahmedabad on August 26, 2016; SAM PANTHAKY/AFP/Getty Images
Doctors (standing) and mothers (seated) pose with babies born through IVF at The Bavishi Fertility Clinic in Ahmedabad on August 26, 2016; SAM PANTHAKY/AFP/Getty Images
Incubators may be hot in startup land, but for long, the moneybags who keep that world moving gave the cold shoulder to the real-life business of incubation. Can you blame them? As recently as five years ago, this cocktail kept investors away from backing companies in this market — which can grow hundredfold, given the right enablers. Any
flight to India, they had arranged all our hospital appointments, travel, visa, and legal documentation at no extra costs. We were given the same assistance and pricing as the Indians without any extra, hidden cost.” “Ela is a perfect portal for a complete medical-treatment arrangement,” the Washbrooks gush. This baby has legs. ( Graphics by Abdul Shafiq)
Incubators may be hot in startup land, but for long, the moneybags who keep that world moving gave the cold shoulder to the real-life business of incubation. Can you blame them? As recently as five years ago, this cocktail kept investors away from backing companies in this market — which can grow hundredfold, given the right enablers. Any flight to India, they had arranged all our hospital appointments, travel, visa, and legal documentation at no extra costs. We were given the same assistance and pricing as the Indians without any extra, hidden cost.” “Ela is a perfect portal for a complete medical-treatment arrangement,” the Washbrooks gush. This baby has legs. ( Graphics by Abdul Shafiq)

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