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Need soap? Why not check out a smartphone, too? Or, how the humble kirana is becoming uber cool.

New products, new business models. This isn't your parents’ shop anymore.
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soumyagupta
12 Oct 2018 10 Mins Read 0 comment
Roman Supermarket in Andheri West, Mumbai. 'Roman' a popularly used brand name for these kirana-supermarket hybrid stores; photo by Soumya Gupta
Roman Supermarket in Andheri West, Mumbai. 'Roman' a popularly used brand name for these kirana-supermarket hybrid stores; photo by Soumya Gupta
Santosh Sagre runs a cosmetics store in Nandre, a small village in Maharashtra's Sangli district. Sagre is the go-to man for locals looking for relatively high-value personal-care items: Pond’s talcum powder, Pears soap, Fair & Lovely cream, or face wash. Now, Sagre's loyal customers can also buy smartphones from him. The catch is, he doesn’t stock any.
behind the glass counter, where a shopkeeper will hand it to you. He’ll let you pay by card, even scan the Paytm code, and he’ll have an electronic billing system. And of course, it can all be delivered to you for a minimum purchase order. Maybe even on credit, if the guy running the store knows you well enough.
Santosh Sagre runs a cosmetics store in Nandre, a small village in Maharashtra's Sangli district. Sagre is the go-to man for locals looking for relatively high-value personal-care items: Pond’s talcum powder, Pears soap, Fair & Lovely cream, or face wash. Now, Sagre's loyal customers can also buy smartphones from him. The catch is, he doesn’t stock any. behind the glass counter, where a shopkeeper will hand it to you. He’ll let you pay by card, even scan the Paytm code, and he’ll have an electronic billing system. And of course, it can all be delivered to you for a minimum purchase order. Maybe even on credit, if the guy running the store knows you well enough.

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