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Attention hipsters, we’ve got news for you: Kingfisher is still mopping the floor with your favourite brew

A pitcher full of internal problems, and competition from cool new beers crafted to woo changing tastes — wasn’t the king of good times supposed to be history? Well, you have another thing coming.
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28 Sep 2018 0 comment
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The Great Indian Octoberfest (the ongoing beer festival) is based on the original Oktoberfest of GermanyHemant Mishra/Mint/Getty Images
For a king, said Machiavelli, it’s better to be feared than loved. Achieve both, and you’ve probably sealed the kingdom for good. Hari (name changed), who mans the counter at a bustling liquor store in a posh Bengaluru market, gives a somewhat cagey demonstration of this when we ask him if Kingfisher still dictates terms in his business. “ investments worth INR100 crore to INR200 crore, based on capacity.”Apart from its balance-sheet strength, there’s Kingfisher’s legendary distribution network. “Kingfisher is one brand that you will find in every corner of the country,” says the former industry executive. It’s at the heart of the unmatched negotiating power the name still commands at retail stores. Ask Hari.
For a king, said Machiavelli, it’s better to be feared than loved. Achieve both, and you’ve probably sealed the kingdom for good. Hari (name changed), who mans the counter at a bustling liquor store in a posh Bengaluru market, gives a somewhat cagey demonstration of this when we ask him if Kingfisher still dictates terms in his business. “ investments worth INR100 crore to INR200 crore, based on capacity.”Apart from its balance-sheet strength, there’s Kingfisher’s legendary distribution network. “Kingfisher is one brand that you will find in every corner of the country,” says the former industry executive. It’s at the heart of the unmatched negotiating power the name still commands at retail stores. Ask Hari.

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