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Inside the original-content play of Indian OTT platforms

There are many experiments but few certainties as desi companies begin to take on the might of Netflix and Amazon Prime.
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31 Aug 2018 7 Mins Read 0 comment
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Indian screenheads, y u do dis? Monika Shergill, executive vice president and head – content, at Viacom18 Digital Ventures, believes she has the measure of the desi online-entertainment seeker. “[They are] looking for return on investment,” she says, echoing a line that ought to be the preamble to the Indian business executive’s equivalent of the Hippocratic Oath. “It's not
market of one The holy trifectaAs platforms proliferate, survival will depend on getting three things right. Will the locals manage to make a dent in such a demanding market? We will know they have when spoilers for their shows make audiences care enough to start making ‘y u do dis’ memes. It won't be an honour easily earned.
Indian screenheads, y u do dis? Monika Shergill, executive vice president and head – content, at Viacom18 Digital Ventures, believes she has the measure of the desi online-entertainment seeker. “[They are] looking for return on investment,” she says, echoing a line that ought to be the preamble to the Indian business executive’s equivalent of the Hippocratic Oath. “It's not market of one The holy trifectaAs platforms proliferate, survival will depend on getting three things right. Will the locals manage to make a dent in such a demanding market? We will know they have when spoilers for their shows make audiences care enough to start making ‘y u do dis’ memes. It won't be an honour easily earned.

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