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Movie studios believe they have a future in the OTT business. They need a more credible script.

Bollywood-centric bravado has little room in the new world of digital entertainment.
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soumyagupta
22 Aug 2018 5 Mins Read 0 comment
A shop selling video cassettes; Robert Nickelsberg/The LIFE Images Collection/Getty Images Getty Images
A shop selling video cassettes; Robert Nickelsberg/The LIFE Images Collection/Getty Images
Few things induce greater pathos than filmy folk selling make believe outside the theatre. Like traditional studios claiming they can continue their reign in the world of Netflix and Amazon, courtesy their decades-old movie libraries. Take Hiren Gada, CEO of Shemaroo Entertainment. “We have created a formidable, arguably the largest, repertoire of films,” he says. “We have films from
in this market. Their films will be acquired by those with the biggest muscle, and their libraries will have little to offer in a world where consumers are acquired with original content made just for them. As D’Souza puts it, “The player with direct access to the consumer will drive India’s OTT business.” ( Graphic by Ankita Mehrotra)
Few things induce greater pathos than filmy folk selling make believe outside the theatre. Like traditional studios claiming they can continue their reign in the world of Netflix and Amazon, courtesy their decades-old movie libraries. Take Hiren Gada, CEO of Shemaroo Entertainment. “We have created a formidable, arguably the largest, repertoire of films,” he says. “We have films from in this market. Their films will be acquired by those with the biggest muscle, and their libraries will have little to offer in a world where consumers are acquired with original content made just for them. As D’Souza puts it, “The player with direct access to the consumer will drive India’s OTT business.” ( Graphic by Ankita Mehrotra)

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