linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
Social media

Video-based social-networking platforms are only about entertainment, entertainment, entertainment

From Dubsmash to musical.ly — the evolving history of these platforms in India also has an outsize imprint of China.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
rishitejpal
2 Aug 2018 7 Mins Read 0 comment
Employees at the musical.ly office in Shanghai, China; Qilai Shen/Bloomberg/Getty Images Getty Images
Employees at the musical.ly office in Shanghai, China; Qilai Shen/Bloomberg/Getty Images
When former MasterChef Australia contestant Sara Todd decided to open a beach restaurant halfway across the world — in Goa — many thought she was nuts. Pitching tent in a market so unlike home can throw up challenges so hairy, they crush you. But, if executed strategically, such adventures can yield rich rewards. Ask Todd, who has romped through
about these apps, which have the traction to catapult the inane into social-media stardom overnight. Heard of Somvati Mahawar? Okay, that’s the viral “ Hallo fraands, chai pi lo” aunty who delivered a googly with her short pitch — her audience can’t decide whether she is funny or irritating. But then, social-media virality is just that — a tricky delivery.
When former MasterChef Australia contestant Sara Todd decided to open a beach restaurant halfway across the world — in Goa — many thought she was nuts. Pitching tent in a market so unlike home can throw up challenges so hairy, they crush you. But, if executed strategically, such adventures can yield rich rewards. Ask Todd, who has romped through about these apps, which have the traction to catapult the inane into social-media stardom overnight. Heard of Somvati Mahawar? Okay, that’s the viral “ Hallo fraands, chai pi lo” aunty who delivered a googly with her short pitch — her audience can’t decide whether she is funny or irritating. But then, social-media virality is just that — a tricky delivery.

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

Current Edition

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]