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Strategy

Airtel manages to hold on in the face of Jio's onslaught

It is important for incumbents to focus on implementing the right subscriber-retention strategies instead of matching Jio’s price points.
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rishitejpal
30 Jul 2018 6 Mins Read 0 comment
Mukesh Ambani, founder, Jio (left) and Sunil Bharti Mittal, chairman, Airtel; Adeel Halim/Bloomberg/Getty Images; Vipin Kumar/Hindustan Times/Getty Images Getty Images
Mukesh Ambani, founder, Jio (left) and Sunil Bharti Mittal, chairman, Airtel; Adeel Halim/Bloomberg/Getty Images; Vipin Kumar/Hindustan Times/Getty Images
The first-term exams are over and results are out. Airtel and Jio announced their first-quarter results for FY19 last week. Broadly, trends seen in the previous quarter continue. Minor improvements in Airtel’s metrics offer a ray of hope, as any positive in these tough times is worth a mention. The dynamics of the Indian telecom industry have drastically
to customers. The bottom lineWhile Airtel’s perseverance in the face of Jio is seen in the current-quarter and previous-quarter results, it still needs to make some radical changes to catalyse that push. Some minor improvements this quarter are encouraging signs, but they won’t be enough. Right from leadership to network evolution to digital-services plan, everything needs a strategic overhaul.
The first-term exams are over and results are out. Airtel and Jio announced their first-quarter results for FY19 last week. Broadly, trends seen in the previous quarter continue. Minor improvements in Airtel’s metrics offer a ray of hope, as any positive in these tough times is worth a mention. The dynamics of the Indian telecom industry have drastically to customers. The bottom lineWhile Airtel’s perseverance in the face of Jio is seen in the current-quarter and previous-quarter results, it still needs to make some radical changes to catalyse that push. Some minor improvements this quarter are encouraging signs, but they won’t be enough. Right from leadership to network evolution to digital-services plan, everything needs a strategic overhaul.

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