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Telco top brass need to snap out of their FMCG mindset

It's not the next 'G' of technology but a new 'G'eneration of leadership that will act as a catalyst to the future of telecom.
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5 Jul 2018 7 Mins Read 0 comment
Target: Corner the biggest chunk of subscribers During the growth days of 2G and the start of 3G (post 2009), the Indian telecom market witnessed more than a dozen players trying to make their presence felt by acquiring more and more subscribers. Naturally, there was a lot of push to sell more SIM cards. Data cards and smartphones
Search India. The long road to changeThe only way then is to gradually change the kind of leaders the incumbent telecom companies hire. "They need an army of product marketers," Kolla says. "It will take quite a while to build this army, because this skill set does not exist in the market for them to scoop up."
Target: Corner the biggest chunk of subscribers During the growth days of 2G and the start of 3G (post 2009), the Indian telecom market witnessed more than a dozen players trying to make their presence felt by acquiring more and more subscribers. Naturally, there was a lot of push to sell more SIM cards. Data cards and smartphones Search India. The long road to changeThe only way then is to gradually change the kind of leaders the incumbent telecom companies hire. "They need an army of product marketers," Kolla says. "It will take quite a while to build this army, because this skill set does not exist in the market for them to scoop up."

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