Investigation

Brand name gets Singh brothers money if business can't

In November 2017, Religare Enterprises, the listed financial-services firm promoted by the brothers, inked a pact to buy all Religare brands for INR1,100 crore from a little-known company controlled by them.
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Making money off your brand name makes for a good business proposition. No one knows this better than Malvinder Singh and Shivinder Singh, popularly known as the Singh brothers. Even as media reports suggest the Singh brothers, former promoters of Fortis, are trying to sell off the brand to settle their dues to the company, a few months ago a , adding, "There is no dialogue and hence no question on any such progress on the in-principle brand agreement."Though the letter of intent did not actually result in a sale or further negotiations, it seems to have helped promoters peg a value to the eight-letter word and encash it through different arrangements discussed.What's in a name? Clearly, a lot.
Making money off your brand name makes for a good business proposition. No one knows this better than Malvinder Singh and Shivinder Singh, popularly known as the Singh brothers. Even as media reports suggest the Singh brothers, former promoters of Fortis, are trying to sell off the brand to settle their dues to the company, a few months ago a , adding, "There is no dialogue and hence no question on any such progress on the in-principle brand agreement."Though the letter of intent did not actually result in a sale or further negotiations, it seems to have helped promoters peg a value to the eight-letter word and encash it through different arrangements discussed.What's in a name? Clearly, a lot.

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