Brands

How to set up shop in India

For foreign fashion brands, India's complex market and byzantine regulations make partnering with local players an attractive option. But data shows the model is bleeding.
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28 Jun 2018 0 comment
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What's happening? A horde of foreign brands, large and small, are making their way to India's fashion market. Last year, Franchise India said almost 50 global retailers were planning to set up shop in India, including Greek footwear brand Migato, Japanese denim wear brand Evisu, and Greek personal-care brand Korres. Last month, Japanese fast-fashion brand Uniqlo said it was going to instead of investing in a full team, a country manager, and so on," Malhotra says. "[However,] if you're looking to sell a "masstige" brand (mass-prestige), and you want to open 50-100 stores in the country, then it makes sense to do it on your own. The fixed costs are worth incurring over that scale in the long term," adds Shrikhande.
What's happening? A horde of foreign brands, large and small, are making their way to India's fashion market. Last year, Franchise India said almost 50 global retailers were planning to set up shop in India, including Greek footwear brand Migato, Japanese denim wear brand Evisu, and Greek personal-care brand Korres. Last month, Japanese fast-fashion brand Uniqlo said it was going to instead of investing in a full team, a country manager, and so on," Malhotra says. "[However,] if you're looking to sell a "masstige" brand (mass-prestige), and you want to open 50-100 stores in the country, then it makes sense to do it on your own. The fixed costs are worth incurring over that scale in the long term," adds Shrikhande.

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