linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
Telecom

You thought the battle in telecom is about prices? Wrong, it's for the digital-services holy grail.

The future of telecom is not telecom. Jio understands this and has gone about building a comprehensive bouquet of digital services at warp speed. The incumbents have been slow and found wanting in vision.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
rishitejpal
25 Jun 2018 5 Mins Read 0 comment
Dhiraj Singh/Bloomberg via Getty Images Getty Images
Dhiraj Singh/Bloomberg via Getty Images
First, the obvious. India’s telecom companies are living through unprecedented disruptions. From 2016 to 2017, data consumption in India grew 10 times — and it is still growing exponentially. One key trigger: increased consumption of digital content (mainly video) on smartphones. Reliance Jio singlehandedly changed the market with aggressive pricing for its services, and in most cases incumbent telecom
specific customer needs, and enhance engagement. The bottom lineWhile the core telecom services have been commoditised, telcos need to explore and invest in digital services across verticals to remain competitive and open new sources of revenue. A multi-pronged strategy is the only way for telcos to make up for lost revenue and transform themselves into 'digital service providers'.
First, the obvious. India’s telecom companies are living through unprecedented disruptions. From 2016 to 2017, data consumption in India grew 10 times — and it is still growing exponentially. One key trigger: increased consumption of digital content (mainly video) on smartphones. Reliance Jio singlehandedly changed the market with aggressive pricing for its services, and in most cases incumbent telecom specific customer needs, and enhance engagement. The bottom lineWhile the core telecom services have been commoditised, telcos need to explore and invest in digital services across verticals to remain competitive and open new sources of revenue. A multi-pronged strategy is the only way for telcos to make up for lost revenue and transform themselves into 'digital service providers'.

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

Current Edition

Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare
Space

Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare

Satellite pictures of the Galwan valley region shared by US-based Planet Labs exposed China backtracking on the agreement with India to disengage. While the images did help India foster its case in shaping global opinion, it also exposes the country’s unpreparedness in advanced technologies. The episode underlines the urgent need to nurture companies in satellite imaging and space technology.

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]