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Digital economy

The Hike hypothesis

In August 2016, Hike became India's latest unicorn. It wanted to be everything. Messenger. Wallet. An operating system. Two years later, it is twisting in the wind. Where does it go from here?
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18 Jun 2018 11 Mins Read 0 comment
Kavin Bharti Mittal, chief executive officer and founder, Hike; Billy H.C. Kwok/Bloomberg via Getty Images Getty Images
Kavin Bharti Mittal, chief executive officer and founder, Hike; Billy H.C. Kwok/Bloomberg via Getty Images
On May 28, Hike Messenger’s founder and chief executive Kavin Bharti Mittal wrote a blog post. In it, Mittal admitted the company had taken a "misstep" in moving away from its "core" over the last 12 to 15 months, and that it would go "Back to Basics" in the coming year. It was an important moment in Hike’s six-year
( Clarification: Karthik Vaidyanath was director and not vice-president of product development. The story has been updated to reflect this. In a response to the story, a Hike spokesperson said that couples form only 20% of its user base, and that the average social network size of a Hike user is five.) ( Graphic by Hemal Sheth)
On May 28, Hike Messenger’s founder and chief executive Kavin Bharti Mittal wrote a blog post. In it, Mittal admitted the company had taken a "misstep" in moving away from its "core" over the last 12 to 15 months, and that it would go "Back to Basics" in the coming year. It was an important moment in Hike’s six-year ( Clarification: Karthik Vaidyanath was director and not vice-president of product development. The story has been updated to reflect this. In a response to the story, a Hike spokesperson said that couples form only 20% of its user base, and that the average social network size of a Hike user is five.) ( Graphic by Hemal Sheth)

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